SunPower: The Future of Solar Power cover

SunPower: The Future of Solar Power

SunPower: The Future of Solar Power

Instructor: MIT Sloan

Language: English

Validity Period: Lifetime


In late 2006, SunPower designed, manufactured, and delivered the most efficient solar cells in the world. At a time when many experts believed solar technology would grow quickly, SunPower needed to decide whether to maintain market share through a strategy of differentiated technology or pricing.

Learning Objectives

Learning curve in building competitive advantage

Competing against rivals that are many times larger in an industry

Inherent challenges in investing in alternative energy

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