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SunPower: The Future of Solar Power
Instructor: MIT Sloan
Language: English
Validity Period: Lifetime
In late 2006, SunPower designed, manufactured, and delivered the most efficient solar cells in the world. At a time when many experts believed solar technology would grow quickly, SunPower needed to decide whether to maintain market share through a strategy of differentiated technology or pricing.
Learning Objectives
Learning curve in building competitive advantage
Competing against rivals that are many times larger in an industry
Inherent challenges in investing in alternative energy